b. Surprisingly, the weather report on the evening    

       before the storm said there would be strong    

        wind, but not a hurricane.

    c. He replied laughingly, “Aren’t you making the

      same mistakes?”

  3.Also present will be a person who thinks up an idea             

    for an advertisement .

    (=A person who thinks up an idea for an

     advertisement will also be preset,…)

    a. With him was a man of no more than forty.

    b. Present at the conference were scientists

       and writers from many countries .(04教育资源网，转载请注明)

 4.think up

   a. The prisoners tried to think up a plan for escape.

   b. She thought up a funny game for the children to

     play.

 5.It’s time sb.did sth/ sb should do sth

    a. It’s time you gave a reply to us.

    b. Is it time you got things ready?

 4.Practice and reread the text.

   为了让学生进一步的理解课文的重点和难点，让学生复读课文。本课的重点是广告的优越性，以及广告的制作过程，运用CAI直观形象的特点，课件设计采用下拉菜单式结构，菜单分别为advantage of advertising, how are advertisement made? 每个菜单出现图像，文字，背景音乐，将画面缩小至左窗口，右面打上字幕。这样达到了动静结合，图文相间，使学生的思路更清晰，课文的写作意图学生更明确。

   Read the text again and then discuss the following

   Question.(04教育资源网，转载请注明)

   1.Do you think that advertising is necessary for

     selling a product?

   2.What is the most important thing to remember

     when designing an ad? Why?

   3.What kind of advertisement would you like to

     design? Why?

   4.If you were working in an advertising firm, what

     would you do to produce an advertisement for a           

     computer/food/…company?(04教育资源网，转载请注明)

   5.Are there any dangers in making advertisements?

    What are they? Can you avoid them? How?

   (Get the students to make an effort to re-read the

    text and extract the relevant information.)

   1. How can you advertise?

    By using radio, TV, cinema, magazines , newspapers

    Large boards, signs, balloons, messages pulled

    Behind planes and so on.

   2. What can you advertise?

     Products, services, political leaders in the

     Western countries, etc.

  3.What are results of advertising?

    1.It increases product sales.

    2.It reduces prices.(04教育资源网，转载请注明)

  4.What are people’s jobs in an advertising firm:

    One person is in charge of the programme.

    One person thinks up an idea

    One person buys space/time

    One person writes the text (04教育资源网，转载请注明)

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