One person designs the advertisement

 5.Summing up the skill of reading comprehension

      阅读题答题技巧： 准确把握主题句，确定体裁结构句。

                       利用脉络信息句，确定解题关键句。

                       联想推测升华句，确定理解句意句。

                        排除线索干扰句，确定疑难答案句。

  6.Homework                                        【妙文賞析】 (04教育资源网，转载请注明)

  With the development of material prosperity (繁榮) , advertisements have become more important in our daily life .

  Advertisements give the newest information about products. If there were no advertising , consumers (消費者) could not know about goods in their nearby shops . An advertisement helps sell to a bigger market . Therefore , as more goods are sold , they are cheaper . Advertisements also provide money for newspapers , magazines , radio and TV stations , etc .

  But there are also some opinions against advertising . Some people think that advertisements do not give much information but only try to persuade to buy . They cause a demand for goods that are not really needed . Besides , advertising adds to the price of goods .

  Actually , every coin has two sides . Advertising is no exception . But in today‘s world , advertising is not only necessary but also helpful .

從A、B、C、D 中選出一個最佳答案：

1. Advertisements have become more and more important because .

   A. consumers wouldn’t buy any goods in their daily life without them (04教育资源网，转载请注明)

   B. the more goods the shops sell , the cheaper they will be

   C. they have a lot of advantages

   D. newspapers , magazines , radio and TV stations get money by advertising

  〖理解与釋疑〗本題要求理解廣告為什么越來越重要，這可以從第二段找到答案。廣告能提供有關產品的最新信息，廣告擴大產品的銷售市場，廣告能為媒體界提供資金。以上這些不正是廣告有很多好處的論据嗎？故本題應選C 為最佳答案。

  2. Some people oppose advertising because it .

    A. adds to the price of goods 　　　　　　　

  　B. helps sell more goods (04教育资源网，转载请注明)

    C. leads to a demand for necessary goods 　　

    D. give too much information

〖理解与釋疑〗本題測試為什么有些人對廣告持否定或者反對反對的態度。從文章的第三段可知，有些人認為廣告是在騙取人們的購買欲，是羊毛出在羊身上，大筆的廣告費用還是出于顧客購買的商品价錢中。故本題應選A。

   3. What is the writer‘s attitude to advertising ? .

     A. He is against it　　　B. He is for it

     C.He thinks it unnecessary(04教育资源网，转载请注明)

     D. The writer’s attitude is not easy to see

〖理解与釋疑〗本題檢測文章作者對廣告所持的態度。從第一段和最后一段中的最后一句可以輕而易舉地對B答案一錘定音。

  4. “Advertising is no exception”means advertising .

   A. has two sides -the good and the bad　　

   B. has the right side and the dark side

   C. has the right side and the wrong side　　 (04教育资源网，转载请注明)

   D. is just like a coin with the exception of their uses

〖理解与釋疑〗本題檢測對習語在一定的上下文中的具體理解。這里的exception 可能是一個理解上的障礙，但只要基本功扎實，平時善于積累构詞法，從介詞except “除了”加上名詞后綴 -tion 仍意義不變。故這里的exception 是“例外”之意。綜合上下文對廣告的評說，說明事物都是一分為二的，要用運動的觀點去看事物，不能全盤否定或者全盤肯定。正确答案是 A 。

 结论：Multimedia Computer Assistant Instruction 是利用多媒体计算机把文字，图形，声音，动画集为一体，立体化把信息呈现给学生，然而课件的选题需精彩，有利于把握教材难点和重点，界面力图简洁，明了，美观。课件的使用要适度，适时，适当。我们的态度是，大胆引进和创新，也不能过非夸大起作用，不能依赖课件，应做到有的放矢。           

 

上一页  [1] [2] [3]